VCU: Richmond’s Missing Piece (1:00 edit)

Our friend Lisa Freiman, newly appointed inaugural director of the Institute for Contemporary Art at Virginia Commonwealth University, asked us to create an anthem video that would be used as a fundrising tool to help get the museum built and the endowment funded. In the full five-minute edit with a spectrum of interviews, we told a story of concentric circles: ICA, VCU, Richmond, Virginia, the Eastern Seaboard, the USA, the world… This is a wordless one minute cut-down of the five minute original.


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