After a successful launch of their 20th Anniversary Video, the Downtown Alliance came back to us to create a new series of short videos, and we think this Anthem piece is the best of the bunch. It features Lower Manhattan’s own Questlove walking us through all the ways in which his neighborhood is new again. With assets created over the course of 14 days, this :90 piece (and the 2:00 cut we also created) packs a lot of visual experience into a tight package. The :90 anchors the Downtown Alliance’s website, and :15 and :10 cutdowns will be used for seatback content on United and Virgin in early 2016, for New York Taxi TV and a cable television media buy. Once again, we are incredibly proud and privileged to be given the chance to tell this amazing story of rebirth!
Client: Downtown AllianceLaunch project