VCU: Richmond’s Missing Piece (full edit)

Our friend Lisa Freiman, newly appointed inaugural director of the Institute for Contemporary Art at Virginia Commonwealth University, asked us to create an anthem video that would be used as a fundrising tool to help get the museum built and the endowment funded. In this full five-minute edit we used a spectrum of interviews and a variety of images from the city to tell a story of concentric circles: ICA, VCU, Richmond, Virginia, the Eastern Seaboard, the USA, the world… But the best part of this was working with the students from a sculpture foundation class and their professor to create a model of the museum that morphs into a rendering of Steven Holl’s beautiful building. The project was truly home-grown and we came away with a deep appreciation for Richmond, VCU, their faculty, staff and students.


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