Ricoh Theta: Your World Isn’t Flat

We were approached to create a 1:00 piece celebrating the revolutionary Theta camera by Ricoh. It follows the daily life of Jake, a biking enthusiast and Brooklyn bike shop manager, and the Theta camera which he uses at every turn to capture and interpret his visual world. Offering full 360º still and video capabilities, the Theta is an incredibly portable, easy and dynamic way to capture unexpected perspectives of the world. Jake’s connection to photography is passionate and honest, and capturing that emotional connection was what we were after.

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