Fish sauce is an essential ingredient in Vietnamese cuisine, and Red Boat Fish Sauce is the world’s best. So, we were thrilled when culinary product developer Betsy Fox and Redboat Founder Cuong Pham appealed to us to create a movie celebrating this amazing product. Our travels through Saigon and Phu Quoc offered incredible sea-to-table insight into how this product is made and how Vietnamese culture values the indescribable umami that Red Boat has to offer. We look forward to watching as Red Boat’s appeal grows into the broader market and becomes an essential ingredient in other cuisines as well!

Shown here are two shorter cuts from the full-length spot we created for them.